Brochures are still an integral part of every successful marketing campaign.
When someone receives a brochure either in the mail or one that is given to them
by a sales representative, it reinforces the message that you are trying to
sell.
The quality of the brochure will have a very large bearing on whether or not the
recipient will hang onto that piece of material or consign it to the waste bin.
By quality we not only refer to the brochure, but also what the message tells
about your business and how it tells it. Proper design can increase your
response rate.
Good quality printing can bring the brochure to life. Statistics show that
colour brochures have a response rate of over 3 times that of black and white
brochures.
Marketing people believe that you should always test your marketing material
BEFORE you commit to large runs, and with Digital Printing you can do just that.
By printing a small quantity, say 100 pieces and sending those out you can then
check your response. If necessary you can alter your message and try again until
you get the result you want.
This can only be done with Digital Printing, the set up costs of offset printing
are far too prohibitive to print small quantities. Another advantage of Digital
Printing is that by printing small quantities you can then send out your sales
brochures, get a return on them, and then do that again as required, unlike
offset printing where you have to buy all your brochures at the beginning and
therefore have to outlay a large amount of money to begin with.
Digital Printing has other advantages as well. With small runs you can change
your message regularly to capitalise on changing markets, seasons and other
variables. Digital Printing is ideal for the smaller operators, those that do
not have large numbers of clients or prospects. We can produce all types of
material in small numbers so that budgets can be maintained.
With the Digital equipment we have at Acute Printing the quality is outstanding,
it takes an expert to be able to tell the difference between our Digital
Printing and high-quality offset printing.
Having your brochure designed by an expert, a Graphic Designer, can make a huge
difference to the response to that piece. The initial cost may be higher than
doing it yourself, but the results speak for themselves. Using a professional
will give a professional result.
With Digital Printing we can print in full colour and black and white in sizes
from A3 420 x 297mm, down to Business card size. We can print 1 or 2 sides, fold
in half or thirds whatever you require. Our stock ranges from 100gsm right up to
300gsm in either gloss or matt finish art paper.